What updates have Viber added to the business profile of companies? What changes to the GMS Business Communications Suite will further enhance your communications with customers? What is the official WhatsApp business profile and why should you pay attention to it? In this article, we talk about these useful updates to GMS products.
Viber expands the functionality of business profile
Viber has improved the utility of their business profile by introducing new information fields:

Now users can get acquainted with the basic information about the company much faster.
For brands, this is an additional opportunity to share their information, because in addition to the logo and description, contact details and addresses have been added.
New features of the GMS Business Communications Suite
New functionality is now available to GMS clients on the multichannel Business Communications Suite:
Viber message delivery to all devices (smartphones, tablets, PCs)
Previously, all Viber messages sent from a 1-way account (from business to client) were delivered only to smartphones.
Now you can choose how to deliver a one-way Viber message:
- only on smartphones
- to all available devices (smartphones, tablets, PCs)
Even if your message was delivered to the user on all 3 devices (smartphone, tablet and computer), the tariffing is done for 1 message.

A choice of time zone for newsletters
There is a new opportunity to select the time zone separately for each newsletter on the Web portal and when working through the API.

Mailing to several numbers
Now, you have the opportunity to specify an unlimited quantity of numbers in one field.

Why should you pay attention to the official WhatsApp business profile?
GMS offers support in registering an official verified business brand account on WhatsApp:
- Access to your official WhatsApp business account through the GMS Business Communications Suite
- Ability to send and receive messages from clients
- Detailed reports and analytics on sent messages
- Technical support and assistance

Want to know more about GMS products? Contact our experts today to integrate effective collaboration solutions with your customers.