On November 7, the GMS Mobile Marketing Forum — Ukraine’s first event dedicated to mobile marketing and digital transformation — was held in Kyiv.

OTT messaging apps provide a unique space in which to engage customers on a personal level, going beyond targeted mobile advertising.

GMS’ Chief Product Office Virginie Debris discusses what they see as the real value of RBM, for both operators and enterprises.

With concerns over data integrity and privacy growing among both brands and consumers, it is important to choose a secure OTT messaging app like Viber.

Of all the new telecoms technologies currently being talked about, 5G is probably the one most ordinary people know and talk about.

Find out how to get more mobile app users for your business via SMS bulk messaging and Viber Business Messages with GMS.