26 Nov 2020 4 min read Yesterday, Today and Tomorrow: Messaging in 2020 and Beyond How has messaging evolved during 2020? What imminent trends will affect MNOs? We take a look in this article from GMS.
19 Nov 2020 5 min read How COVID-19 Affects Holiday Marketing GMS offers insights into how to tailor your seasonal marketing communications to the challenges your customers face in the midst of a global pandemic.
4 Nov 2020 7 min read Marina Petrova on Understanding what Your Clients Really Want Is all Big Data equally trustworthy? Marina Petrova explains how you can avoid the confusion when navigating the client insights.
19 Oct 2020 4 min read Making Conversation — the Future of Business Messaging 21st century engagement is all about real conversations. Find out what users want from their interactions with brands, and how they want to start them.
28 Sep 2020 3 min read The Anatomy of an RCS Message Rich Communication Services is more than just the sum of its parts. Here GMS looks at what makes RCS messages unique and what they can do.
16 Sep 2020 4 min read SMS in 2020 — the A2P Market and the Year so Far GMS shares its insights into how A2P messaging has developed in 2020, when it has shown exceptional resiliance.