15 Apr 2020 4 min read Marketing in Times of Uncertainty GMS shares its ideas on how brands can support their customers in these difficult times, while also changing for the better themselves.
13 Apr 2020 4 min read Going viral: How to Address the Threat of SMS Malware We are increasingly seeing MNOs asking us if and how we can help them combat fraud and protect their subscribers against this particular threat. Fortunately, with the right tools...
8 Apr 2020 4 min read How Viber Stickers Enable Companies to Reach and Engage Their Customers Customers today are far more savvy and ad-aware than they once were. At the same time, advertisers and marketers are increasingly aware of the problem of “ad fatigue” — the...
2 Apr 2020 8 min read 12 Tips on Marketing to Different Generations Everyone knows that each generation is different from both the previous one and the one to follow. For marketers, understanding the difference between generations is necessary...
31 Mar 2020 6 min read Revolutionising Your Customer Experience with RCS: Deeper Interactions and Data Rich Communication Services — the next-generation, media-enabled successor to SMS – is set to expand its coverage through 2020 and beyond, with 237 operators expected to have...
25 Mar 2020 4 min read Covid-19: Messaging, Misinformation, and Fake News Covid-19, formerly referred to as coronavirus, has already caused a great deal of disruption. But another infection has been running in parallel, often exacerbating the problem:...