21 Jan 2020 5 min read What Do Push Notifications Bring to Multichannel Marketing? Find out how to add value to your app by using push notifications with GMS Business Communications Suite.
10 Jan 2020 4 min read Why We Need to Go Beyond Firewalls to Optimise Mobile Networks Mobile operators cannot rely on a firewall alone to protect networks. GMS explains how an active messaging protection differs.
19 Dec 2019 8 min read The World of Mobile Messaging: Expect the Unexpected What role do aggregators and SMS hub providers play in mobile messaging? GMS considers the complexity created by competing demands from within the ecosystem.
12 Dec 2019 7 min read Mobile Operator’s Guide to Natural Language Processing (NLP) Natural language processing (NLP) and machine learning (ML) can better enhance the protection of a mobile operator's network. Find out how with GMS.
21 Nov 2019 4 min read Top 20 Takeaways from the First Mobile Marketing Forum by GMS On November 7, the GMS Mobile Marketing Forum — Ukraine’s first event dedicated to mobile marketing and digital transformation — was held in Kyiv.
31 Oct 2019 5 min read Why Chat and Messaging Apps Are a Crucial Customer Engagement Tool for Multichannel Marketing OTT messaging apps provide a unique space in which to engage customers on a personal level, going beyond targeted mobile advertising.