Who we are:
Global Message Services (GMS) is a global messaging company with over 16 years of expertise in the industry and extensive knowledge of messaging, traffic monetization, and customized software solutions. GMS is a one-stop shop for worldwide communications through high-quality turnkey solutions tailored to each client’s needs.
What you’ll do:
- Own marketing activities for a large portfolio, which includes products within the area of messaging (A2P, P2P, P2A) and MNO`s network protection.
- Plan and lead the execution of marketing activities throughout the product lifecycle, targeted at Mobile Network Operators.
- Define, develop/oversee the creation of a wide array of collateral and assets for use on a variety of digital and traditional channels (product brochures, sales pitch presentations, whitepapers, infographics, videos, product web pages, digital campaign content, etc.).
- Develop powerful product stories by leveraging customer insights and by a thorough understanding of market trends and competitive forces.
- Measure and optimise product content performance, identifying and unlocking the potential for incremental growth.
- Create, deploy, measure and optimise product launch campaigns to drive product discovery, engagement, retention and advocacy.
- Build content to create awareness and support inbound marketing strategy.
- Support the sales team with cross-selling activities.
- Build and maintain product knowledge.
- Support the sales team to effectively articulate product positioning and benefits.
- Brief and collaborate with MNO marketing colleagues. Work hand-in-hand with product management, sales and operations teams.
- Work closely with content creators, writers, designers and digital marketers, ensuring deadlines are communicated early and priorities are adhered to.
- Support Head of MNO Marketing in the development of long-term strategic initiatives, defining new sales toolkits and piloting new marketing approaches.
What we expect:
- 3-5 years of experience in international marketing.
- Experience in Telecom industry working on MNO side or having MNO as the primary customer will be a plus.
- Excellent command of English.
- Previous product launch experience with a focus on developing product positioning, value proposition and messaging.
- Understanding of Go-To-Market strategy.
- Experience in creating and tailoring product messaging for a variety of digital and traditional channels.
- Experience in transforming technical product input into engaging storylines using a variety of formats and media.
- Hands-on with mar-tech stack (HubSpot, GA, Salesforce, JIRA or similar).
- Understanding of the digital marketing landscape with a focus on SEM, social ads, retargeting and remarketing techniques.
- Understanding of B2B lead and demand gen techniques.
- Analytical mindset, able to translate data into actionable insights.
- Strong understanding of brand consistency principles.
- Ability to get support and buy-in from diverse teams across the company and implement ideas in a test-and-learn environment.
What we offer:
- Multicultural & dynamic environment in fast-growing worldwide business.
- One-of-a-kind company culture – a mixture of an open mindset, high dedication, striving for success, and team spirit.
- Professional team that is committed and stands for the highest standards of performance.
- Our values – Commitment, Integrity, and Progress – are vivid in day-to-day company activities.
- Customer-oriented culture with high respect for both internal and external customers.
- Competitive salary and bonus system.
Please submit the form below or send your CV and cover letter to jobs@gms-worldwide.com
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