Product Marketing Manager (MNO Products)

In this newly created role, you will be an integral part of a fast-growing business and will have a meaningful impact on the entire customer journey.

You will have the unique opportunity to position yourself as the customer’s advocate, shape a new product narrative, breathe life into an ambitious product roadmap, and expand GTM capabilities in the marketing team.

You will join a multinational, vibrant, and continuously expanding company, with plenty of opportunities for team activities, networking, and professional growth. If it sounds like a fit – apply now to start the conversation.

Who we are:

Founded in 2006, GMS is a global messaging provider that offers monetization solutions for mobile operators in A2P, P2P, and P2A messaging, and multi-channel messaging solutions for enterprises. Pioneers in messaging monetization and leaders in the CIS region, GMS has since expanded to over 200 countries.

What you’ll do:

  • Plan and lead execution of marketing activities throughout GTM and product lifecycle, targeted at Mobile Network Operators.
  • Own marketing activities for a large portfolio, which includes products within the area of messaging (A2P, P2P, P2A) and MNO`s network protection.
  • Define, develop/oversee the creation of a wide array of collateral and assets for use on a variety of digital and traditional channels (product brochures, sales pitch presentations, whitepapers, infographics, videos, product web pages, digital campaign content, and others).
  • Develop powerful product stories by leveraging customer insights and by a thorough understanding of market trends and competitive forces.
  • Measure and optimize product content performance, identifying and unlocking the potential for incremental growth.
  • Create, deploy, measure, and optimize product launch campaigns to drive product discovery, customer acquisition, engagement, retention, and advocacy.
  • Build and maintain product knowledge.
  • Train and support Sales team to effectively articulate product positioning and benefits.
  • Brief, mentor and collaborate with Product Marketing colleagues. Work hand-in-hand with Product Management, Sales, and Operations teams.
  • Work closely with content creators, writers, designers, and digital marketers, ensuring deadlines are communicated early and priorities are adhered to.
  • Support Head of Product Marketing in the development of long-term strategic initiatives, defining new sales toolkits, and piloting new marketing approaches.

What we expect:

  • 5-8 years of experience in international marketing.
  • Proven experience in Telecom industry (working on MNO side or having MNO as primary customer-preferred).
  • Excellent command of English is a must.
  • Previous product launch experience a must. Focus on developing product positioning, value proposition, and messaging.
  • Thorough understanding of every step of the Go-To-Market strategy a must.
  • Very good understanding of MNO landscape required.
  • Experience in creating and tailoring product messaging for a variety of digital and traditional channels. Customer centricity a must.
  • Experience in transforming technical product input into engaging storylines using a variety of formats and media.
  • Hands-on with mar-tech stack (Hubspot, GA, Salesforce, JIRA, or similar).
  • Very good understanding of the digital marketing landscape with a focus on SEM, social ads, retargeting, and remarketing techniques.
  • Very good understanding of B2B lead and demand gen techniques.
  • Analytical mindset, able to translate data into actionable insights.
  • Strong understanding of brand consistency principles a must.
  • Ability to get support and buy-in from diverse teams across the company and implement ideas in a test-and-learn environment.

What we offer:

  • Multicultural & dynamic environment in fast-growing worldwide business.
  • One-of-a-kind company culture — a mixture of open mindset, high dedication, striving for success, and team spirit.
  • Professional team that is committed and stands for the highest standards of performance.
  • Our values – Commitment, Integrity, and Progress – are vivid in day-to-day company activities.
  • Customer-oriented culture with high respect to both internal and external customers.
  • Competitive salary and bonus system.

Choosing GMS, you choose progress.

*This position includes traveling within Europe on monthly basis required (up to 20%) after Covid-19 restrictions are lifted.

Apply Now

Grow together with our team










    Meet our people

    Working for GMS is an exciting opportunity to apply your personal, natural talents, develop new skills, and take inspiration working with colleagues from different countries on many continents. It is an amazing experience to meet various nationalities, taste many cultures and introduce yourself to the world.

    For me, GMS is an environment where you could suggest anything which can improve the company and our services, irrespective of your current position. It’s a place where your ideas can be heard, implemented, and give you great results!

    Sergii Sushchenko

    Head of Pre-Sales Division

    For me, working at GMS means being involved in a fast-growing player in the telecom market, which opens up more opportunities for my personal growth and gaining valuable knowledge. GMS is a team of very professional and experienced employees who create a productive, yet very friendly atmosphere. It inspires me a lot.

    Oleksandr Krasin

    Technical Support Engineer

    GMS is a part of big, interesting projects, and gives me an opportunity to create the IT system of my dreams with a team of selfless colleagues. The most extraordinary tasks always find an ideal solution, and this is greatly appreciated. The comfortable work environment in our company is due to the attitude of each employee and it is nice to know that everyone is doing their best over 100%.

    Viktor Korobkov

    Head of IT Operations Division

    Work at GMS is a relentless evolution and expansion of boundaries. At the same time, surrounded by a devoted team of professionals, focused and friendly, dealing with ambitious tasks and challenges seems effortless.

    “Impossible is possible!” reflects the courageous and conscientious nature of the company in the best possible way. And due to common thinking and touch of each team member, everyone is able to fulfil one’s ambitions and aspirations while growing professionally and personally.

    Vladimir Gerneshii

    Head of Product Strategy and Go To Market Division

    Working for GMS brings new challenges every day, difficult and sometimes impossible. But with fresh ideas, advice, and the support of our fantastic team, we secure new wins every day. For me, GMS is a highly professional team, which not only performs their job well but provides the best service to make customers happy, doing our best to allow their business to grow.

    Denys Migunov

    Head of Network Management Division

    GMS is a space of opportunities and challenges that open up before me. The company’s rapid growth makes it possible to solve interesting problems, gain new knowledge, communicate and learn together with cool, experienced colleagues. Each day is a coin for my professional growth piggy bank. From year to year, the company becomes a strong player in the global telecommunications market, and it is nice to know that I contribute to this, too.

    Andrii Sukhin

    Billing Specialist

    Working at GMS is:
    – making the complex understandable;
    – providing high-quality and easy-to-understand solutions for colleagues;
    – being flexible in approaches and methods;
    adapting to new, challenging conditions;
    and thus ensuring GMS’ progress as well your own personal.

    Ihor Lapka

    Analyst

    Working for GMS is an excellent experience, with challenging tasks. For me, GMS is a team of professionals who always work together to improve results. Together we achieve our goals, develop professionally and personally, and turn all difficulties into challenges. We are a large and friendly Family!

    Kyrylo Visych

    Corporate Server Systems Senior Engineer

    For me, working at GMS means, above all, work and self-development in a professional team. Thanks to this you get new experience, face previously unknown tasks, learn to deal with challenges, and constantly develop. GMS is a real school, a forge of first-class specialists. The knowledge and experience you get here are priceless.

    Igor Lisogorskyi

    Senior Engineer