Apply "smart" pricing policy and secure the network to prevent revenue losses and increase profits. Take control of international A2P traffic previously terminated entirely through grey routes.
Network testing and monitoring combined with a flexible firewall solution allowed detection and blocking of grey routes. International P2P traffic was migrated to the GMS HUB. Contracts with local A2P aggregators and roaming partners were revised. A more efficient pricing policy was implemented.
Operational costs were reduced. International P2P traffic became fully secured and transparent. Local A2P links were taken under control to enable maximum monetization of international A2P SMS traffic. Subscribers' security was improved by restricting international traffic termination exclusively through monetized channels with original Sender IDs and content. Monetization of international A2P SMS allowed for incremental revenue growth of 946%.
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