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Azercell Azerbaijan

Goal

Gain visibility into international A2P traffic, prevent revenue losses due to traffic termination via grey routes.

Solution

Proactive network monitoring and tests enabled the operator to detect and block grey route traffic. International P2P traffic was migrated to the GMS HUB which made it possible to keep the network secure at all times, and new types of traffic were attracted after negotiations with the international market. Contracts with local A2P aggregators were revised.

700%

International A2P and P2P traffic became protected and fully monetized. SMS business grew due to new types of traffic attracted to the now secured network. Reduction of operational costs and transparency of international P2P traffic exchange, combined with a 100% A2P traffic monetization led incremental revenue to grow by more than 700%.

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