Azercell

International A2P and P2P traffic became protected and fully monetized. SMS business grew due to new types of traffic attracted to the now secured network

Azercell

Azerbaijan

With the largest market share and more than 4.5 million users, Azercell is the leading mobile operator in Azerbaijan.

Goal

Take control of international A2P traffic termination and shut down illegitimate P2P traffic routes.

Solution

Proactive network monitoring and tests enabled the operator to detect and block grey route traffic. International P2P traffic was migrated to the GMS HUB, which made it possible to keep the network secure at all times, and new types of traffic were attracted after negotiations with the international market. Contracts with local A2P aggregators were revised.

Impact

700% – International A2P and P2P traffic became protected and fully monetized. Azercell’s SMS business grew due to new types of traffic attracted to the now secured network. Reduction of operational costs and transparency of international P2P traffic exchange combined with a 100% A2P traffic monetization led incremental revenue to grow by more than 700%.

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