Leading multichannel household appliances & electronics retailer
Using additional communication channels to overcome the abandoned shopping cart challenge.
COMFY chose Viber as it combines the features of SMS (immediate reach) and email (messages may contain a link to the site and lead to a targeted action).
Viber service via GMS as an additional channel for abandoned cart recovery has increased the turnover for this trigger by 10% for 7 months.
COMFY found Viber the highly effective channel for sending their audience customized offers: their Viber business messages show the 30% higher open rate than SMS.
The company continues using it for sending offers for both online and offline shopping
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