Generated with Avocode.Shape 17 copyicon_exel_1map_5IntegrityPushSMSViber

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COMFY

Leading multichannel household appliances & electronics retailer

GOAL

Using additional communication channels to overcome the abandoned shopping cart challenge.

Solution

COMFY chose Viber as it combines the features of SMS (immediate reach) and email (messages may contain a link to the site and lead to a targeted action).

10%

Viber service via GMS as an additional channel for abandoned cart recovery has increased the turnover for this trigger by 10% for 7 months.

COMFY found Viber the highly effective channel for sending their audience customized offers: their Viber business messages show the 30% higher open rate than SMS.

The company continues using it for sending offers for both online and offline shopping.

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