EVA

A combination of Viber and SMS messaging was used to improve response rate by 2%

EVA

Ukraine

EVA is a Ukrainian chain of stores, carrying a wide range of products for women — from skin care and childcare products to jewelry and accessories.

Goal

Improve loyalty program to boost sales.

Solution

A combination of Viber and SMS messaging was used to improve loyalty program awareness, directly impacting sales.

Impact

2% – The response to Viber is 2% higher than with SMS.

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