EVA
A combination of Viber and SMS messaging was used to improve response rate by 2%
EVA is a Ukrainian chain of stores, carrying a wide range of products for women — from skin care and childcare products to jewelry and accessories.
Goal
Improve loyalty program to boost sales.
Solution
A combination of Viber and SMS messaging was used to improve loyalty program awareness, directly impacting sales.
Impact
2% – The response to Viber is 2% higher than with SMS.