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Geocell Georgia

Goal

Establish control over traffic transparency and monetize the SMS channel, stop huge rates of A2P traffic termination through grey routes.

Solution

Firewall was deployed, managed, and regularly updated, allowing to identify and block the illegitimate traffic algorithms. Remote management of international SMS business was established. Smart pricing policy grounded in market trends was implemented.

2400%

Restricting spam and illegitimate traffic provided full visibility of the messaging volumes. Capital and operational costs reduction, combined with maximized A2P and P2P traffic monetization allowed the profits from messaging to increase by up to 2400% of incremental revenue growth.

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