MAXICARD
MAXICARD faced a challenging task: to win back “lost clients.” With the help of GMS, they managed to retrieve 3.48% of customers who had spent over 3 million UAH in their network
MAXICARD is the first multi-brand loyalty program in Ukraine
with its own transaction network.
Goal
To win back “lost clients” who did not carry out any transactions in the network for more than 6 months.
Solution
With the help of GMS, MAXICARD sent customers a message with an offer to make a purchase of 1 UAH or more and get a discount, earn a bonus, or win a prize.
MAXICARD decided not to narrow the choice to one channel but use both Viber and SMS.
Impact
The result was that MAXICARD managed to bring back 3.48% of customers who had spent over 3 million UAH in the partners’ network in just one and a half months.
78,108 customers received Viber messages, of which 3,193 made a purchase. The conversion rate was 4.09%.
“Viber allows one to send business messages accompanied by pictures and call-to-action buttons and deliver it to the “native” channel of communication. So such messages simply can’t remain unread!” – Igor Shumitskiy, CMO at MAXICARD