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METRO

Goal

Ensure technical support for METRO-Bonus terminals, enhance communications with customer and marketing.

Solution

Viber and SMS messaging channels improve the cost efficiency of communicating with customers, and technical support for the terminals ensures the smooth functioning of other marketing elements, including loyalty programs, vouchers, bonuses, etc.

10%

With the help of GMS, METRO’s promo campaign conversion rate increased twice. For “Open doors” campaigns traffic to stores increased by 10%. By 2018, METRO plans to increase Viber traffic to up to 4 million / month.

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