METRO

With the help of GMS, METRO’s promo campaign conversion rate doubled. Foot traffic to stores increased by 10% as a result of their “Open Doors” campaign. By the end of 2019, METRO plans to increase Viber traffic to 3 million per month.

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METRO

Ukraine
METRO Cash & Carry is the leading international player in the wholesale trade. It has been around for more than half a century and has 760+ stores in 30 countries worldwide.

Goal

Ensure technical support for METRO-Bonus terminals, enhance marketing communications with customers.

Solution

Viber and SMS messaging channels improve the cost efficiency of communicating with customers, and technical support for the terminals ensures the smooth functioning of other marketing elements, including loyalty programs, vouchers, bonuses, etc.

Impact

With the help of GMS, METRO’s promo campaign conversion rate increased twofold. For “Open doors” campaigns traffic to stores increased by 10%. By the end of 2019, METRO plans to increase Viber traffic to 3 million per month.

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