Middle Eastern MNO*
In the latter half of 2019, GMS helped a large Middle Eastern MNO with successful monetization of International A2P, P2P, P2A services and international connectivities.
*Anonymized due to NDA stipulations
The key challenge was a lack of clarity regarding the MNO’s traffic — both in terms of traffic types and their respective volumes. This in turn was caused by regulatory and contractual arrangements that often simply governed connectivity but made no allowances for the necessity of traffic differentiation. In some cases, there was little to no detail on traffic control.
GMS began working with our partner on their Managed Services project in September 2019, with grey-route blocking being implemented in October. By the following January, we had managed to convince the operator of the value of the project, after they saw a rapid and significant increase in revenues and alongside greatly improved control over all traffic.
The principal benefits went beyond just this improved revenue generation. The operator gained a deeper understanding of — and control over — both their network and SMS traffic. As a result of the project they achieved:
- Transparency of international and national traffic
- A2P SMS monetized at appropriate rates
- P2P traffic similarly monetised
- Clear view of message categories, traffic volumes,
and service profiles
Such transparency is invaluable to ongoing technical, security, and commercial initiatives.