Mironivsky Hliboproduct

MHP company is one of the leading poultry producers in Europe with one of the strongest food brands in Ukraine. The Family Wallet loyalty program is an integral part of rewarding consumers for their choice and trust in Nasha Ryaba.

Goal

To be loyal to each customer and to achieve maximum satisfaction rate by making the user experience as comfortable as possible.

Solution

Introducing the SMS short code from GMS allowed Nasha Ryaba stores’ customers to join the loyalty program within 3 seconds. After sending out a single message, the customer can access his loyalty program account instantly in any Nasha Ryaba store, using his mobile number.

Impact

In less than 6 months after implementing the SMS short code from GMS, the service was used by 100 000 participants. The short code service allowed Nasha Ryaba to halve the cost of registering the program participants while boosting customer loyalty.