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International service bank


To encourage more clients to use the app, as well as make current app users aware of the full spectrum of the app’s functions.


Bulk messaging via Viber and SMS is the most viable way of reaching the clients directly.


In a three-month period 6,024,373 messages were sent, registering an average conversion rate of 14% for Viber and 7% for SMS.

The campaign exceeded initial expectations, and in just 3 months, downloads of the UKRISBBANK app rose by 50% while usage increased by 30%.

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