Restricting spam and illegitimate traffic provided full visibility of the messaging volumes. Capital and operational costs reduction, combined with maximized A2P and P2P traffic monetization allowed the profits from messaging to increase by up to 2400% of incremental revenue growth.
Full visibility made maximized monetization of A2P and P2P traffic possible. Combined with capital and operational costs reduction, this led to an increase in profits: incremental revenue of more than 900% growth was achieved.
Operational costs were reduced. International P2P traffic became fully secured and transparent. Local A2P links were taken under control to enable maximum monetization of international A2P SMS traffic.
International A2P and P2P traffic became protected and fully monetized. SMS business grew due to new types of traffic attracted to the now secured network.
GMS has helped TACOM achieve 100% monetization of International A2P traffic and reduction of operational costs previously inflated by grey route traffic termination. This allowed for 1826% growth in incremental revenue while keeping the market appealing to enterprises.
Subscriber loyalty improved due to spam reduction. Increased coverage included two-way traffic exchange with non-roaming destinations.
A2P and P2P traffic delivery have become transparent and secure from traffic blending, allowing for a significant incremental revenue growth.
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