Allo’s promo campaign conversion rates and subsequent sales increased by 22%. Contacts via mobile phone (OTT messengers and SMS) proved to be most efficient and cost-effective for different types of...
A combination of Viber and SMS messaging was used to improve response rate by 2%
Operational costs were reduced. International P2P traffic became fully secured and transparent. Local A2P links were taken under control, enabling maximum monetization of international A2P SMS traffic....
Restricting spam and illegitimate traffic provided full visibility of messaging volumes. Capital and operational costs reduction, combined with maximized A2P and P2P traffic monetization allowed the profits...