Effective multichannel communications for enterprises in the digital age

Multichannel communications

Today’s customer is spending up to 5 hours a day on mobile devices.

In some markets time spent using a smartphone is surpassing time spent watching television. To take advantage of the smartphone’s ever-growing centrality to people’s lives, businesses need to be efficient and flexible in their communications, while remaining frugal about their marketing and advertising budgets.

There are many ways of delivering your message, and which methods you choose couldn’t be more important

Customers have different preferences for how they interact with a brand. For example, so-called millennials prefer to text rather than talk. Not everyone uses the same messaging apps, either, and individuals will have their own preferences even if they use more than one. Utilizing a multichannel approach is not only necessary to ensure you reach your customers – it is also the most effective way of engaging them. You can be sure of a more positive reaction if you segment your audience and use the channels they prefer.

GMS’ Hyber platform provides a secure, reliable, and cost-effective tool with which to accomplish this. It allows you to mix-and-match channels as you see fit, and individually customize settings for each channel. You can even prioritize channels, and Hyber will use lower-priority options if a message cannot be delivered using your first choice.