Category: Viber Business Messages

As the fastest-growing brand communication channel, AI chatbots have set a new bar for the quality of customer interactions. Most widely used for customer service, chatbots are...

Learn how to devise chatbot-to-live-agent transfer workflows for a great AI-human hybrid customer experience (CX)! This ebook looks at the top 5 scenarios when a conversation between...

BAAR, SWITZERLAND. 17 May 2023 – Global Message Services (GMS), the trusted communications service provider for Enterprises and Mobile Operators worldwide, today announces...

Gartner predicts that Conversational AI will reduce contact centre agent labour costs alone by $80 billion in 2026. With 90% of customers having rated an “immediate”...

Harnessing real-time data to cross-sell and up-sell products and services with personalized, multimedia messages via Viber and SMS can raise your Average Order Value and profits,...

Typical customer engagement is no longer enough to win consumers. To avoid churn, brands will need to adopt tactics that will bring them closer to their customers. Delivered at...

Read our new article to find out how retail marketing teams will connect in-store shopping experience with the best mobile strategies on Black Friday 2022.

BAAR, SWITZERLAND. 20 SEPT 2023 – Global Message Services (GMS), the trusted communications service provider for enterprises and mobile operators worldwide, today announced...

GMS explores how enterprises can embrace their customers' habits and elevate engagement, adapting to the dynamic communications ecosystem.

In our new article, Elena Stupakova, Head of Learning and Development at GMS speaks AI chatbots for Employee Engagement

GMS explains how organisations should apply conversational strategies throughout the event participants’ journey using different communication channels.  

GMS takes a look at how different industries are using CPaaS to engage, convert, and retain their customers.

BAAR, SWITZERLAND. 3 AUGUST 2023 – Global Message Services (GMS), a trusted communications service provider for enterprises and mobile operators worldwide, today announced...

As millions of travellers pack their bags this summer season, their stress levels decrease at the promise of a new adventure or a long-awaited rest. However, for those who’ve...

Recent surveys reveal that 75% of consumers expect personalisation when making purchases, while 78% have used multiple channels to start and complete a transaction. To meet these...

From global retail chains to tech giants, brands have often used white-labelling as a shortcut to market expansion, and quite successfully so. The well-known US retailer Costco...