Realize the value of P2A traffic

P2A Messaging

GMS helps operators grow P2A traffic through new use cases and clear, transparent delivery

While a growing number of operators have already realized just how critical A2P has become, the importance of person-to-application (P2A) traffic is also increasing. P2A allows users to communicate directly with a business, adding to SMS’ functionality as a trusted and universally-available communication channel between customers and brands. When used with A2P, P2A creates a 2-way communication channel, engaging customers in a dialogue, which unlocks new traffic-building opportunities for MNOs.

P2A is expected to become even more important as Rich Communication Services (RCS) becomes widespread. RCS offers functionality that lends itself well to P2A use cases, like chatbots. GMS’s experience in P2A messaging – an area typically overlooked by other service providers – can help operators capitalize on this network-native messaging channel. We provide the same high-quality, transparent connections that we do for A2P, ensuring reliable delivery and a stable revenue source.

New opportunities

Estimated to consist of ~9.2bn SIM connections by 2025, the SMS market represents an enormous pool of opportunity. GMS can help bring more value to an operator’s P2A business in the form of new use cases. By exploring new uses for messaging – like automatic OS authentication – and connecting our operator and enterprise partners, we are able to generate robust P2A traffic volumes and build messaging revenues.

GMS provides a complete hub for all types of message exchange between mobile operators and enterprises. Our commitment, experience, and connections help MNOs protect and grow their revenues.

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