P2P Messaging

P2P traffic is the backbone of an operator’s messaging offering. GMS ensures reliable transport, clearly separated from A2P and P2A

Person-to-Person (P2P) messaging has been around for a while, and most operators are experienced at handling it. However, today the telecommunications world is changing and evolving under constant pressure from consumer habits, giving a boost to new types of traffic and slowing down the growth of the old ones. While P2P SMS usage has been impacted by OTT messaging apps like Facebook Messenger, Viber, WhatsApp, the surge in other types of SMS, like A2P and P2A, is driving the overall growth of SMS messaging.

P2P traffic remains a crucial service for subscribers and cannot be forgotten. With over 5 billion unique mobile subscribers as of August 2019, the global mobile ecosystem – including personal SMS messaging – is huge. Furthermore, with the advent of Rich Communications Services operators have a means with which to rebuild traffic volumes lost to the OTTs. A channel with the features of messaging apps, but native to the phone, allows mobile operators to reassert their role in the messaging value chain. At GMS, we can enable a complete RCS deployment, alongside an SMS fallback, so P2P traffic will always flow reliably.

P2P remains crucial

GMS provides reliable interconnections and route management, with maximum transparency, in order to properly handle the various types of traffic appropriately. P2P routes will remain viable and clean, while A2P and P2A traffic will be routed appropriately. Our secure and reliable SMS delivery will maximize network efficiency and integrity.

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