Multichannel marketing: multiple routes to brand success
19 Sep 2018
We live in a gadget-filled era. Today’s world is one where humans happily co-exist with multiple devices, platforms, programs, and apps. The clever marketer in this situation will be the one who accepts the shifting change and espies and embraces the opportunity that multichannel marketing presents.
Marketing to millennials
12 Sep 2018
Millennials are a unique segment. A segment on whom traditional marketing methods do not really work. So how does one grab the attention of this important segment, in a world of short attention spans?
Shortcodes: simple and quick way to engage your audience
07 Sep 2018
Volodymyr Khalaburskyi, Services & Projects Support Manager at GMS, gives us the lowdown on shortcodes: what it is, for whom and its use in businesses.
Challenges presented by mobile marketing trends
30 Aug 2018
While it is vital and important for marketers to stay abreast of trends, they do present a host of challenges as well. Read about some of the most significant ones, according to our experts.
Human assistant vs Chatbot: battle for time and money
28 Aug 2018
Chatbots in retail can save you time and money. Learn about benefits and uses of bots for e-commerce and retail business.
Threats to A2P SMS business
22 Aug 2018
With the opportunities for A2P becoming very clear, developing this is a high priority. Learn about three most significant threats to the A2P SMS business.
Future of mobile marketing
16 Aug 2018
Find out more about the current and future trends in mobile marketing
The outlook for SMS messaging
20 Jun 2018
Read all about what GMS expert, Robert Rose, has to say about the past, present and future of Messaging.
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