15 Apr 2019
What challenges and opportunities will face the world of mobile in 2019? Read the GSMA report summary by GMS and learn more.
08 Apr 2019
A good SMS firewall is essential to securing a mobile operator’s network and properly managing its traffic. But what makes a good firewall? Find out with GMS.
21 Mar 2019
Rich Communication Services have been “just around the corner” now for almost a decade. Will 2019 be the year RCS finally becomes a viable, mainstream messaging channel?
11 Mar 2019
Did you know that more than 1 billion people in 193 countries use Viber, and a staggering 30% of them send stickers daily? GMS is introducing our very own brand-new Viber sticker pack.
05 Mar 2019
It’s no secret that customer engagement is becoming more and more challenging. The marketer is competing for every second of customer attention. This means that brands need to always be on the lookout for new channels to make sure they remain in the customer’s mind. Let’s talk about one such tool – Viber stickers.
19 Feb 2019
Mobile network operators’ (MNOs) business rests on three pillars: data, voice, and SMS. The last one often becomes an operator’s poor cousin — left out of focus and low on the priority list. Which is rather strange, considering the fast pace of the global A2P SMS messaging market growth: from $11.86 billion in 2017 to $26.61 billion in 2022, according to Mobilesquared’s forecast.
11 Feb 2019
We are all living in a multichannel world. It’s the new norm. So rooted is it in our everyday experience that we navigate these channels, continually jumping from one to the other, without a second thought.
18 Jan 2019
The possibilities and reach of Rich Communications Services are growing. RCS allows enterprises and mobile operators to reach customers in new ways, without 3rd party apps. We look at the challenges and opportunities this presents international mobile operators.
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