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Mobile in 2019: The Year Ahead for Network Operators: A GSMA report summary

What challenges and opportunities will face the world of mobile in 2019? Read the GSMA report summary by GMS and learn more.

Mobile Operators Ask: What Makes a Good Network Firewall?

A good SMS firewall is essential to securing a mobile operator’s network and properly managing its traffic. But what makes a good firewall? Find out with GMS.

Tomorrow, today: Is 2019 the Year of Rich Communication Services?

Rich Communication Services have been “just around the corner” now for almost a decade. Will 2019 be the year RCS finally becomes a viable, mainstream messaging channel?

Express emotions brightly with the new GMS stickers

Did you know that more than 1 billion people in 193 countries use Viber, and a staggering 30% of them send stickers daily? GMS is introducing our very own brand-new Viber sticker pack.

Why one should create a branded sticker pack in Viber

It’s no secret that customer engagement is becoming more and more challenging. The marketer is competing for every second of customer attention. This means that brands need to always be on the lookout for new channels to make sure they remain in the customer’s mind. Let’s talk about one such tool – Viber stickers.

Mobile Network Operators (MNOs): How to fully monetize your A2P SMS traffic and maximize revenue potential

Mobile network operators’ (MNOs) business rests on three pillars: data, voice, and SMS. The last one often becomes an operator’s poor cousin — left out of focus and low on the priority list. Which is rather strange, considering the fast pace of the global A2P SMS messaging market growth: from $11.86 billion in 2017 to $26.61 billion in 2022, according to Mobilesquared’s forecast.

Multichannel marketing: understanding your key mobile channels

We are all living in a multichannel world. It’s the new norm. So rooted is it in our everyday experience that we navigate these channels, continually jumping from one to the other, without a second thought.

RCS For Mobile Operators: Increasing Revenue through Exploiting new Technologies

The possibilities and reach of Rich Communications Services are growing. RCS allows enterprises and mobile operators to reach customers in new ways, without 3rd party apps. We look at the challenges and opportunities this presents international mobile operators.

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