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News

Holiday Marketing: 9 tips to boost sales

Multichannel marketing tips to boost your holiday retail and online shopping sales with GMS: SMS, email, and Viber services.

RCS Business Messaging: a Buzzword or a Real Opportunity?

Rich Communications Services (RCS) is growing exponentially. Industry experts predict 1.05 bn consumers being exposed to RCS Business Messaging by 2019. Learn what RCS is and how businesses can use it for their own good.

Evaluating the Impact of Corporate Hubbing on Operators

Robert Rose, Chief Strategy Officer at GMS, explains the rationale behind the rise of corporate messaging hubs, the challenges they face, and the implications it has for mobile operators, OTTs, and messaging industry as a whole.

4 grey routes for A2P traffic termination mobile operators should know about

Lytvynov Dmytro, Project Manager at GMS, shares the most common types of grey-route traffic termination mobile network operators should be aware of.

Why and how to use messaging app for banking

Should banks use messaging apps for business? Are they secure? Tatyana Shypenko and Denys Onyshchenko, managers at GMS, answer the most common questions on the topic.

Monetizing SMS traffic: pros and conmen

If A2P SMS traffic is driving growth, how come mobile operators are watching their revenues decline? Oleksandr Miroshnychenko, A2P Unit Manager at GMS, explains how to monetize SMS traffic and take a mobile network under control.

Mobile messaging for retail: your key to customer engagement

Vitalii Androsiuk, OTT Services & Projects Manager at GMS, explains why and how to use messaging apps for retail and gives advice to those planning to launch a messaging campaign.

Reinvent your marketing strategy: 5 customer retention tips

A sound customer retention strategy is the primary solution to customer churn, making it the safeguard of sustainable growth for any company. Pavlo Kravchenko, GMS expert, shares best practices on how to increase customer retention rates.

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