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4 grey routes for A2P traffic termination mobile operators should know about

Lytvynov Dmytro, Project Manager at GMS, shares the most common types of grey-route traffic termination mobile network operators should be aware of.

Why and how to use messaging app for banking

Should banks use messaging apps for business? Are they secure? Tatyana Shypenko and Denys Onyshchenko, managers at GMS, answer the most common questions on the topic.

Monetizing SMS traffic: pros and conmen

If A2P SMS traffic is driving growth, how come mobile operators are watching their revenues decline? Oleksandr Miroshnychenko, A2P Unit Manager at GMS, explains how to monetize SMS traffic and take a mobile network under control.

Mobile messaging for retail: your key to customer engagement

Vitalii Androsiuk, OTT Services & Projects Manager at GMS, explains why and how to use messaging apps for retail and gives advice to those planning to launch a messaging campaign.

Reinvent your marketing strategy: 5 customer retention tips

A sound customer retention strategy is the primary solution to customer churn, making it the safeguard of sustainable growth for any company. Pavlo Kravchenko, GMS expert, shares best practices on how to increase customer retention rates.

5-step guide to creating effective email campaigns

For every $1 spent, email has an average $38 ROI. Learn this 5-step guide to create successful email campaigns and get even more.

3 mobile marketing trends for 2019

Users are spending less time with media, with one major exception – smartphones: the average teenager spends around 4 hours per day on their mobile devices. Read about mobile marketing trends for the coming year.

A2P SMS grey-route traffic causes mobile operators to lose $21 million a day

A2P SMS grey-route traffic causes mobile operators to lose $7.7 billion annually – a sum equivalent to $21 million a day. The Global A2P SMS Messaging Forecasts 2017-2022 by Mobilesqaured gives us an in-depth look at the projected growth of the global A2P SMS industry, as well as hot topics and emerging trends in the A2P market. Here are some highlights.

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