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The global mobile market will undergo many changes, some major, some minor in the next 7 years. This article is based on facts and figures that appear in GSMA’s Mobile Economy Report 2018. Let’s take a quick look at what else we can expect between now and 2025.

Grey routes are responsible for many problems mobile operators face: revenue leakage, low conversion rate, security issues. Learn how to identify and monetize grey routes.

We live in a gadget-filled era. Today’s world is one where humans happily co-exist with multiple devices, platforms, programs, and apps. The clever marketer in this situation will be the one who accepts the shifting change and espies and embraces the opportunity that multichannel marketing presents.

Millennials are a unique segment. A segment on whom traditional marketing methods do not really work. So how does one grab the attention of this important segment, in a world of short attention spans?

Volodymyr Khalaburskyi, Services & Projects Support Manager at GMS, gives us the lowdown on short codes: what it is and how to use for your business.

While it is vital and important for marketers to stay abreast of trends, they do present a host of challenges as well. Read about some of the most significant ones, according to our experts.

Chatbots in retail can save you time and money. Learn about benefits and uses of bots for e-commerce and retail business.

With the opportunities for A2P becoming very clear, developing this is a high priority. Learn about three most significant threats to the A2P SMS business.