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Challenges presented by mobile marketing trends

While it is vital and important for marketers to stay abreast of trends, they do present a host of challenges as well. Read about some of the most significant ones, according to our experts.

Human assistant vs Chatbot: battle for time and money

Chatbots in retail can save you time and money. Learn about benefits and uses of bots for e-commerce and retail business.

Threats to A2P SMS business

With the opportunities for A2P becoming very clear, developing this is a high priority. Learn about three most significant threats to the A2P SMS business.

Future of mobile marketing

Find out more about the current and future trends in mobile marketing.

The outlook for SMS messaging

Read all about what GMS expert, Robert Rose, has to say about the past, present and future of Messaging.

GMS and Viber Joint Event

On May 31, GMS and Viber held a joint event in Kiev, Ukraine. Attended by around 60 marketers representing top Ukrainian companies, the event gave an insight into the ways Viber can benefit businesses. GMS and Viber showed participants how and why it makes sense to use Viber to optimize the efficiency of communication with a business’ target audience.

Why Viber considers itself to be the most secure messaging app around

We live in insecure times. News of major data breaches which recently became public have users scared and worried about the situation. Viber’s true end-to-end encryption ensures that it cannot and does not listen in on your conversations

Emerging Trends in A2P Messaging

There was a time when the only way to send a message to a wide audience cheaply and quickly was via SMS. However, sending these messages to contacts in different countries was rather expensive.

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