News

We live in insecure times. News of major data breaches which recently became public have users scared and worried about the situation. Viber’s true end-to-end encryption ensures that it cannot and does not listen in on your conversations

There was a time when the only way to send a message to a wide audience cheaply and quickly was via SMS. However, sending these messages to contacts in different countries was rather expensive.

Monetization is the buzz term in the messaging industry and has been so for a while. Regional Director MEA, Amer Siraj talks about the search for new revenue models and the need to reverse the declining revenue trends as the biggest challenge currently faced by the industry.

GMS expert Salman Nayyar, Regional Director, South-West Asia, discusses how MNOs can monetize traffic in a world of ever-increasing OTT apps. A crucial takeaway? “It’s not the firewall that is important. It’s all about how you use it.”

Lawmakers believe that the GDPR is in line for the modern digital age. The many changes including mandatory reporting rather than “good practice”, significantly higher fines etc.

According to the report, global A2P SMS market was valued at around USD 55 billion in 2014 and is expected to reach USD 70 billion in 2020, growing at a CAGR of around 4.0% between 2015 and 2020.

As an official partner of Viber, GMS together with SMS-Consult hosted a business breakfast for Kazakhstan enterprises entitled “Viber. How it really works”

More than 90 percent of all text messages are opened and read within five minutes or less. And tons of small-business owners are ready to write their Short Message Service (SMS) success stories.