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What will the global mobile market look like by 2025?

The global mobile market will undergo many changes, some major, some minor in the next 7 years. This article is based on facts and figures that appear in GSMA’s Mobile Economy Report 2018. Let’s take a quick look at what else we can expect between now and 2025.

Grey routes: how to detect and monetize

Grey routes are responsible for many problems mobile operators face: revenue leakage, low conversion rate, security issues. Learn how to identify and monetize grey routes.

Multichannel marketing: multiple routes to brand success

We live in a gadget-filled era. Today’s world is one where humans happily co-exist with multiple devices, platforms, programs, and apps. The clever marketer in this situation will be the one who accepts the shifting change and espies and embraces the opportunity that multichannel marketing presents.

Marketing to millennials

Millennials are a unique segment. A segment on whom traditional marketing methods do not really work. So how does one grab the attention of this important segment, in a world of short attention spans?

Short codes: simple and quick way to engage your audience

Volodymyr Khalaburskyi, Services & Projects Support Manager at GMS, gives us the lowdown on short codes: what it is and how to use for your business.

Challenges presented by mobile marketing trends

While it is vital and important for marketers to stay abreast of trends, they do present a host of challenges as well. Read about some of the most significant ones, according to our experts.

Human assistant vs Chatbot: battle for time and money

Chatbots in retail can save you time and money. Learn about benefits and uses of bots for e-commerce and retail business.

Threats to A2P SMS business

With the opportunities for A2P becoming very clear, developing this is a high priority. Learn about three most significant threats to the A2P SMS business.

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