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Reinvent your marketing strategy: 5 customer retention tips

A sound customer retention strategy is the primary solution to customer churn, making it the safeguard of sustainable growth for any company. Pavlo Kravchenko, GMS expert, shares best practices on how to increase customer retention rates.

5-step guide to creating effective email campaigns

For every $1 spent, email has an average $38 ROI. Learn this 5-step guide to create successful email campaigns and get even more.

3 mobile marketing trends for 2019

Users are spending less time with media, with one major exception – smartphones: the average teenager spends around 4 hours per day on their mobile devices. Read about mobile marketing trends for the coming year.

A2P SMS grey-route traffic causes mobile operators to lose $21 million a day

A2P SMS grey-route traffic causes mobile operators to lose $7.7 billion annually – a sum equivalent to $21 million a day. The Global A2P SMS Messaging Forecasts 2017-2022 by Mobilesqaured gives us an in-depth look at the projected growth of the global A2P SMS industry, as well as hot topics and emerging trends in the A2P market. Here are some highlights.

What will the global mobile market look like by 2025?

The global mobile market will undergo many changes, some major, some minor in the next 7 years. This article is based on facts and figures that appear in GSMA’s Mobile Economy Report 2018. Let’s take a quick look at what else we can expect between now and 2025.

Grey routes: how to detect and monetize

Grey routes are responsible for many problems mobile operators face: revenue leakage, low conversion rate, security issues. Learn how to identify and monetize grey routes.

Multichannel marketing: multiple routes to brand success

We live in a gadget-filled era. Today’s world is one where humans happily co-exist with multiple devices, platforms, programs, and apps. The clever marketer in this situation will be the one who accepts the shifting change and espies and embraces the opportunity that multichannel marketing presents.

Marketing to millennials

Millennials are a unique segment. A segment on whom traditional marketing methods do not really work. So how does one grab the attention of this important segment, in a world of short attention spans?

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