Chatbots in retail
Revolutionize your business with chatbots
Revolutionize your business with chatbots
19 Feb 2018
Gone are the days when providing an email, a phone number and a postal address was sufficient to enhance communication with customers and get them flooding through your virtual or physical doors. Now, if that is all you have you are considered lazy and unresponsive.
Today’s customers need 24-hour access to someone they can speak to and have their questions answered instantly, accurately and professionally. Today’s businesses need to cut down overheads and can’t afford to employ more staff than necessary. Here’s how to kill two birds with one stone: get your very own chatbots. Chatbots are intelligent machines capable of responding instantly, with the courtesy and professionalism you would expect from your top sales rep, 100% of the time, and they are very affordable.
Transform Your Communications Channels
To call chatbots the next big thing would be misleading. This implies that they haven’t already captivated the market. In the eighteen months leading up to the end of December 2017, the number of chatbots connected to Facebook Messenger alone, jumped from 30,000 to 100,000. The market is already worth nearly $200 million according to Transparency Market Research, and they predict a five-fold increase over the next six years.
They may have understated it.As at August 2016, Venture Beat had identified over 170 companies working on bots, with $4 billion in funding. That’s already four times the 2024 estimate from Transparency Market Research. The scores of companies working on conversational UI technology (another name for chatbots), are currently focused on these areas:
- Messaging apps
- Payments and security gateways
- A.I. tools with natural voice capabilities
These are all areas vital to every business. Research is focused on helping businesses of all types and sizes maximize their output at a fraction of current prices. The
industries set to benefit the most from these according to our survey are:
Why Your Business Needs Chatbots
Chatbotscan immediately and significantly boost your customer satisfaction within months of implementation. Customers can log on to your website any time of dayand ask questions about products, shipping, delivery, payment, returns policiesand all the regular (and even irregular) frequently asked questions.
Theimmediate implication of this for your business is a reduction in your wage andmarketing bill. Business Insider estimated that the salary savings from customer service roles could be in the region of $23 billion annually. This is without factoring other savings like office space, health insurance, and other benefits disbursed.
Dependingon the number of staff, this could lead to significant savings that can bechannelled into other areas. If you are worried about the experience your consumers would have, research shows you shouldn’t.
When Aspect Software Research surveyed US consumers aged 18-65, a whopping 44% of them said they would rather communicate with a chatbot than a realperson. That was two years ago. Now, the figure is presumably higher.
The only recommendation by users was that the system must work perfectly. Thanks to the successes of Siri, Alexa, and other personal assistants, more people are open to AI solutions. As long as it works, they are happy.
This is why you can be confident, because our chatbots work great!
Chatbot Communication Integration
Ourprimary role at GMS is to ensure complete mastery of all communications channels, both for marketing purposes and customer services.
We make chatbots specifically for your business, designed to suit your network, your expertise and your clientele. We ensure that you are carried along every stepof the design phase.
You get to decide the user-experience you want for your clients, which apps to integrateand where you want chatbot installed. We would be happy to share our wealth of experience and make recommendations for you if you so choose.
You can also choose how you want your customers to interact with chatbot i.e. either voice, text or both. You might choose a simple system with basic responses, or go all the way for a detailed experience. It can also be installed on your physical network, on the cloud or both.
Bottom line, you can have your bot however you please. It will give your customers unrestricted communication privileges and get you ahead of the competition.
There is so much to be gained from having your very own chatbot, but it only works if you do it right.
Once you sign up with GMS, you will be left withonly one more important decision to make: what are you going to call your chatbot?
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