The AI-driven communications solutions partner

gms-global-message-services-about-us

Who We Are

GMS is at the forefront of global communications solutions, empowering our partners to bring true value into every conversation.

Working hand-in-hand , we identify opportunities for growth, create secure and engaging AI-driven solutions that build trust between brands and their audiences to enable next-generation customer experiences.

For almost 20 years, our track record of excellence is a testament to our expertise in the world of communication. It speaks to our integrity, agility, and commitment to our partners’ enduring success.

That’s why we are the strategic partner of choice helping world-class enterprises greenlight tomorrow.

GMS is at the forefront of global communications solutions, empowering our partners to bring true value into every conversation.

Working hand-in-hand , we identify opportunities for growth, create secure and engaging AI-driven solutions that build trust between brands and their audiences to enable next-generation customer experiences.

For almost 20 years, our track record of excellence is a testament to our expertise in the world of communication. It speaks to our integrity, agility, and commitment to our partners’ enduring success.

That’s why we are the strategic partner of choice helping world-class enterprises greenlight tomorrow.

Mission

To provide innovative solutions that build trust between our clients and their customers

Vision

To become the leading creator of value in the communications world.

The

Story

The GMS Story

GMS was founded in 2006, and after eight years of ample growth in the CIS, the company was ready for the next big step. In 2014, it refocused its attention towards the global market, relocating its HQ to Switzerland and giving a new boost to its expansion.

Paving the road to success, GMS set up many new direct connections with MNOs and collaborations with some of the world’s largest tech enterprises. Expanding its CPaaS offering, GMS started an official partnership with Rakuten Viber in 2015, and continues to help enterprises build meaningful interactions with their clients, further developing its communication solutions.

As the preferred global partner of mobile operators and enterprises worldwide, GMS continues to grow its client base, pursue product innovations, and expand its extensive network of connections while ensuring safe and transparent traffic routing. 

In 2024, GMS made the strategic decision to expand beyond a legacy messaging provider and become the AI-driven communications solutions partner for mobile operators and enterprises.

To support the new direction, GMS has made several acquisitions that have enabled the company to enhance its product portfolio and accelerate its speed to the market. With this, in addition to improved technical capabilities for GMS CPaaS, GMS’ product offering has been enriched with Generative AI and Conversational AI.

Following this strategic shift, GMS also presented its refreshed brand that builds on GMS’ technological leadership and commitment to innovation, maintaining the iconic three-circle symbol, green colour and name. 

Milestones

GMS is founded as a P2P messaging hub for the CIS region

Ukraine’s first provider of SMS services


Bulk A2P SMS and MMS services
 

A2P business messaging for the CIS region 


A2P and P2P hub for the entire CIS region covering 12 countries
 

GMS multichannel messaging platform 

Rakuten Viber’s official partner 

Expands its global footprint, and Swiss HQ becomes fully operational 


Strategic expansion into global markets
 

Offers Messaging Protection services to MNOs, becoming a market leader 

ISO/IEC 27001 and ISO 9001 certified


Connectivity with over 900 MNOs around the world
 

New partnerships with the world’s leading tech enterprises  

Expansion of CPaaS offerings 

Legal entity in Pakistan and Poland

Over 200K A2P, P2P, and P2A connections reached 

GMS introduces new business strategy and presents refreshed brand

GMS acquires several companies to improve technical capabilities for its product offering and enrich it with Generative AI and Conversational AI.

AI’s unparalleled potential is fundamentally transforming communication, turning every interaction into a unique journey at a scale like never before, thus completely redefining customer engagement and the art of the possible.

Iurii Makarenko

President of the Board / Executive Chairman of the Board

AI’s unparalleled potential is fundamentally transforming communication, turning every interaction into a unique journey at a scale like never before, thus completely redefining customer engagement and the art of the possible.

Iurii Makarenko

President of the Board / Executive Chairman of the Board

Leadership

We are proud to have some of the most knowledgeable
and driven leaders from around the world

Their industry expertise, personal integrity, and unwavering commitment
to our core values drive our continued success.

Board of Directors

Management

Recognition

The results from ROCCO vendor benchmarking reports in SMS Firewall and A2P SMS Messaging indicate that GMS is in the top tier of vendors in the messaging space. The technical quality of its messaging service is proven by its protection capabilities and its high performance in the delivery of SMS messages.”

Jason Bryan

CEO, ROCCO Research

Growing with
the industry

We partner with leading industry associations to exchange
knowledge, ideas, and best practices

 

Your
Trusted
Partner

Keenly aware of the threats to information security, GMS is fully committed to keeping our partners’ data safe. We fully comply with the industry’s highest certifications for data protection procedures and business operations standards.

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