Category: Commercial aspects

GMS’ redefined business strategy focuses on working with clients to identify opportunities for growth and co-create secure, AI communications solutions that deepen engagement...

This guide provides critical insights into customer communication preferences and outlines top use cases for engaging audiences via the most popular messaging channels.

Learn how you can successfully implement AI Chatbots in your Customer Care, HR, or Marketing and Sales departments. Download eBook now!

Learn how to devise chatbot-to-live-agent transfer workflows for a great AI-human hybrid customer experience (CX)! This ebook looks at the top 5 scenarios when a conversation between...

BAAR, SWITZERLAND. 17 May 2023 – Global Message Services (GMS), the trusted communications service provider for Enterprises and Mobile Operators worldwide, today announces...

Gartner predicts that Conversational AI will reduce contact centre agent labour costs alone by $80 billion in 2026. With 90% of customers having rated an “immediate”...

Harnessing real-time data to cross-sell and up-sell products and services with personalized, multimedia messages via Viber and SMS can raise your Average Order Value and profits,...

Typical customer engagement is no longer enough to win consumers. To avoid churn, brands will need to adopt tactics that will bring them closer to their customers. Delivered at...

Read our new article to find out how retail marketing teams will connect in-store shopping experience with the best mobile strategies on Black Friday 2022.

Discover the game-changing business benefits of AI-driven CPaaS solutions such as personalised experiences & improved service. Read on to learn more.

Business growth in the digital age: Learn how choosing between basic and AI chatbots for website can shape customer engagement and elevate your brand's presence.

Leading Philippine digital solutions platform Globe announces a strategic partnership with GMS, the AI-driven communications solutions partner, to build the future of customer...

Our new identity reflects the company's technological leadership and commitment to innovative solutions, maintaining the iconic three-circle symbol alongside a new lowercase wordmark...

Learn how to bring your domestic A2P traffic management to the next level with our comprehensive guide. Discover the economic benefits, spam control, and optimisation strategies...

With over a decade of experience in the CPaaS and messaging industry, Anurag’s appointment is a significant step in GMS's strategy to strengthen its position in the communications...

A well-thought-out seasonal campaign can help to increase engagement and sales while also strengthening the company’s reputation as a responsive, personable, and creative brand....

This award recognises GMS' innovative contributions in SMS fraud mitigation and reinforces its ongoing commitment to continual improvement and excellence in serving the telecommunications...