GMS celebrates 15 years of trust, progress, and success

3 min read

Baar, Switzerland – 1 June, 2021.

GMS, an international messaging service provider for mobile operators and enterprises worldwide, is celebrating its 15th anniversary. The company looks back proudly at the many milestones in its history of shaping the global messaging market, reflecting on its current success, and is very confident for the future.

A pioneering role in business messaging

In 2006, a group of messaging experts led by Iurii Makarenko, GMS President and Executive Chairman of the Board, founded a company that became a pioneer in A2P, P2P, and P2A messaging and monetisation. The company’s key goal was to become a global leader in messaging communication between enterprises, mobile operators, and their subscribers. Over the last 15 years, this vision has become a reality – GMS has grown from a small startup with twenty people in the team to become a trusted global messaging company with over 350 employees from over 20 nationalities.

The keys to our success

GMS has dedicated the past 15 years to bringing progress to clients and partners, developing diverse and innovative products, and shaping the transparent and secure messaging communication industry. Today, GMS operates in more than 200 countries and works with over 1’000 mobile operators and 500 enterprises worldwide.

Iurii Makarenko
President of the Board and Executive Chairman


I attribute our success to the hard work, dedication and talent of our multinational team. This would not have been possible without the engagement and ambition of a global team of employees who have strong expertise in messaging services, in-depth knowledge of local and international markets, and the ability to deliver customised, high-quality solutions. Our values based on integrity, commitment and secure and transparent messaging are also key drivers of our continued growth.

Over the years, GMS has been helping its clients and partners to achieve their maximum potential by delivering innovative and effective messaging solutions.

What lies ahead

The company will continue to strengthen our connectivity footprint with mobile operators around the world and provide them with increasingly innovative solutions. GMS will continue to expand our direct connectivity with global enterprises and launch our successful local enterprise services in a growing number of target countries. This strategy will be enabled with continued investment in new product development including RCS, Mobile Identity and new channels for our CPaaS.

Charles Upchurch
Chief Executive Officer


Our strategy for the near future is continued high growth and continued global expansion. GMS’s mission is to bring progress to our clients and partners. We do that by staying true to our core values of commitment and integrity and by delivering quality and innovation. We are excited to continue exceeding expectations and we look forward to achieving new milestones and driving the industry forward with innovative new products and solutions.



About Global Message Services (GMS)

GMS is an international messaging service provider for mobile operators and enterprises worldwide. GMS is the messaging hub for A2P, P2P, P2A and RCS traffic exchange and a trusted messaging protection partner. We provide mobile operators with full network control to ensure secure message delivery. The GMS CPaaS solution enables enterprises from all over the world to engage their customers with tailored and interactive content delivered via a host of channels including SMS, Push, Viber, WhatsApp and RCS.

Our goal is to help our partners and clients grow. We provide expert knowledge of local and international markets, and create high-quality, turnkey solutions, tailoring them to fit the needs of each client. Headquartered in Baar, Switzerland, GMS also maintains 5 regional offices worldwide.

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