27 May 2023 5 min read How Should Mobile Operators Price A2P Messaging Traffic? For MNOs, pricing A2P messaging traffic can often be a mix of art and science. GMS breaks down the elements to consider.
21 Mar 2023 4 min read How to approach domestic A2P monetisation? Domestic A2P messaging often gets overlooked while contributing roughly 80% of premium traffic. Learn how MNOs can benefit from this revenue source.
3 Dec 2021 4 min read Sub-Saharan Africa: the Meteoric Rise of Mobile Economy GMS continues to examine the global markets, and this time we have an expert opinion on Sub-Saharan Africa.
9 Feb 2021 3 min read Industry outlook: A2P messaging market worth $72.8 billion by 2025 Over the next few years, certain markets and industry verticals will play a major role in the growth of the telecoms industry — driving traffic growth that will need careful...
16 Sep 2020 4 min read SMS in 2020 — the A2P Market and the Year so Far GMS shares its insights into how A2P messaging has developed in 2020, when it has shown exceptional resiliance.
30 Jul 2020 3 min read Maximising the Potential of Your Mobile Network, Part 1: Start Close to Home Learn why separating the A2P from P2P messaging traffic and installing a SMS-firewall is not enough to fully exploit the potential of the network.
5 May 2020 5 min read SS7 or SMPP? Sometimes the Right Protocol Can Make All the Difference In our world of telecommunications, there are many protocols for connections and interworking from which to choose. Most operators will use a mix, but without a clear strategy...
9 Sep 2019 2 min read GMS grows its market coverage in Nepal GMS has launched P2A, A2P, and P2P direct hubbing for Smart Telecom Nepal. With this deal, GMS has covered a total of 56% of the Nepali market.
25 Jun 2019 6 min read A2P SMS Messaging: Past to Present Learn the origins of A2P (Application-to-Person) Messaging. From SMS, Mobile Apps to Push notifications, with GMS Global Message Services.