27 May 2023 5 min read How Should Mobile Operators Price A2P Messaging Traffic? For MNOs, pricing A2P messaging traffic can often be a mix of art and science. GMS breaks down the elements to consider.
8 Nov 2021 4 min read Creating Clarity — the Importance of Network Testing To fully understand the threats and opportunities facing their messaging business, mobile operators need an exhaustive testing regimen to explore their network.
4 Feb 2021 3 min read Five Steps to Prevent SIM Swap Fraud SIM swap fraud is a constant problem for operators offering MNP. GMS shares some key tips to protecting your brand and subscribers from this persistent problem.
20 Jan 2021 4 min read Subscriber Data, Routing Integrity, and the Health of SMS Find out how an awareness of data protection and regulation can help solidify your A2P business strategy, as we examine the intersection between data and dependability.
16 Sep 2020 4 min read SMS in 2020 — the A2P Market and the Year so Far GMS shares its insights into how A2P messaging has developed in 2020, when it has shown exceptional resiliance.
24 Aug 2020 3 min read Maximising the Potential of Your Network, Part 3: Prepare the Best Defence To realise the maximum potential of their network MNOs must do more than deploy a firewall: they must also properly optimise it.
14 Aug 2020 3 min read Maximising the Potential of Your Mobile Network, Part 2: Survey the Market MNOs looking to get maximum potential out of their network need to critically assess the market conditions in which they find themselves.
30 Jul 2020 3 min read Maximising the Potential of Your Mobile Network, Part 1: Start Close to Home Learn why separating the A2P from P2P messaging traffic and installing a SMS-firewall is not enough to fully exploit the potential of the network.
21 May 2020 3 min read Increasing revenue during uncertain times The Covid-19 pandemic and the ensuing quarantine and lockdown, is resulting in uncertainty for many companies. Mobile operators...