How to send bulk SMS messages with GMS

SMS messages have an open rate of 90% – which compares well with the 20% open rate of emails – and they have a response rate of 45%.

How to use bulk messaging via SMS and Viber to drive mobile app adoption

An increasing number of brands today are creating apps to support their core business, but they often have difficulty in getting users to download and use them.

Evaluating the Impact of Corporate Hubbing on Operators

Robert Rose, Chief Strategy Officer at GMS, explains the rationale behind the rise of corporate messaging hubs, the challenges they face, and the implications it has for mobile operators, OTTs, and messaging industry as a whole.

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