Tag: customer engagement

Gartner predicts that Conversational AI will reduce contact centre agent labour costs alone by $80 billion in 2026. With 90% of customers having rated an “immediate”...

Typical customer engagement is no longer enough to win consumers. To avoid churn, brands will need to adopt tactics that will bring them closer to their customers. Delivered at...

Despite being around for a while, SMS is still a capable channel boasting lightning-fast delivery and impressive 98% open rates. GMS shows three ways in which SMS can help you...

21st century engagement is all about real conversations. Find out what users want from their interactions with brands, and how they want to start them.

Find out how to add value to your app by using push notifications with GMS Business Communications Suite.

GMS' Enterprise Relations Unit Manager shares insights on how COMFY and MAXICARD used Viber to improve customer retention.