SMS marketing: Three tips to winning customer loyalty

Despite being around for a while, SMS is still a capable channel boasting lightning-fast delivery and impressive 98% open rates. GMS shows three ways in which SMS can help you improve brand loyalty this year

Making conversation – the future of business messaging

21st century engagement is all about real conversations. Find out what users want from their interactions with brands, and how they want to start them.

What do push notifications bring to multichannel marketing?

We live in a mobile world: over 30% of the world’s population uses a smartphone, and we carry them with us every day. It is hardly surprising, then, that companies see mobile as a key marketing and service platform…

How to bring back lost clients using Viber

GMS’ Enterprise Relations Unit Manager shares insights from how COMFY and MAXICARD used Viber to improve customer retention.

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