Tag: mobile marketing

Welcome to the final part of our series on the customer journey. Following on from our coverage of engagement and conversion we’re going to be covering retention.

Welcome back to our three-part article series on the evolution of the customer journey. In our previous article, we talked about engagement and how focusing on keeping the customer’s...

FOMO marketing is a powerful tool to drive your sales campaign. But sometimes, its signals can come across as spammy. Find out how to use FOMO right.

SMS is a powerful and invaluable tool for retail Mcommerce. Here are 5 SMS marketing strategies you can apply to your business to start seeing results today.

Delivering your message to consumers when they need it the most is what defines a mobile marketing campaign's success. Read about the best industry-specific practices and general...

Valentines’ Day is without a doubt a seasonal marketing staple, helping generate enormous revenues. GMS has prepared a list of tips and tricks every brand could benefit from...

As the trends of the past years turn into best practices, GMS has come up with suggestions for the upcoming year. Learn how to strengthen your mobile marketing strategy for 2021...

Everyone knows that each generation is different from both the previous one and the one to follow. For marketers, understanding the difference between generations is necessary...

Top 20 takeaways from the first Mobile Marketing Forum by GMS, that will drastically change your 2020 marketing strategy...