When the time is ripe: How to schedule your mobile marketing campaign


Delivering your message to consumers when they need it the most is what defines a mobile marketing campaign’s success. Read about the best industry-specific practices and general scheduling tips in our blog:

The rise of mobile citizenship


Mobile devices & communications are vital in today’s digital world, a fact which is increasingly evidenced in the way governments interact with their citizens.

Yesterday, today and tomorrow: messaging in 2020 and beyond


How has messaging evolved during 2020? What imminent trends will affect MNOs? We take a look in this article from GMS.

The world of mobile messaging: expect the unexpected


What role do aggregators & SMS hub providers play in mobile messaging? GMS considers the complexity created by competing demands from within the ecosystem…

How to bring back lost clients using Viber


GMS’ Enterprise Relations Unit Manager shares insights from how COMFY and MAXICARD used Viber to improve customer retention.

Mobile messaging for retail: your key to customer engagement


Find out why and how to use messaging apps for retail and read advice about planning to launch a messaging campaign.

SMS Marketing: Dos and Don’ts


More than 90 percent of all text messages are opened and read within five minutes or less. And tons of small-business owners are ready to write their SMS success stories.

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