23 Dec 2021 6 min read Boosting Customer Retention through Multichannel Marketing GMS explains how brands can boost the customer retention with multichannel marketing.
30 Mar 2021 4 min read How to tackle shopping cart abandonment Know the benefits of all communication channels for dealing with the abandoned carts as there is no need to dwell on just one. You can combine different solutions and add fallback...
5 Mar 2021 5 min read How SMS can power your multichannel marketing strategy SMS messaging has many benefits and can take your marketing strategy to the next level when combined with other channels.
31 Oct 2019 5 min read Why chat and messaging apps are a crucial customer engagement tool for multichannel marketing Marketing means reaching customers in the places they choose to spend their time. In the modern world that means the digital venues they visit online...
3 May 2019 6 min read How multichannel engagement can help reduce churn in banking One of the hardest problems for a bank to address is churn, the failure to retain new customers. In banking, some new customers don’t even make it past the first 90 days....
11 Feb 2019 7 min read Multichannel marketing: understanding your key mobile channels The smartest and most successful marketers are replacing the ways of old with a cross-channel approach that primarily focuses on key mobile channels.
14 Dec 2018 1 min read GMS presented successful cases of multichannel marketing at the E-shop forum GMS, an international messaging services company, took part in the E-shop forum organized by the Retailers portal as a part of the awards ceremony for the “Most Convenient Online...
11 Dec 2018 5 min read Holiday Marketing: 9 tips to boost sales Multichannel marketing tips to boost your holiday retail and online shopping sales with GMS: SMS, email, and Viber services.
4 Dec 2018 5 min read RCS Business Messaging: a Buzzword or a Real Opportunity? RCS is already growing exponentially. Learn what RCS is and how businesses can use it for their own good.