How Can CPaaS Drive Customer Engagement

CPaaS is beneficial for marketers for driving customer engagement. We’ve got five examples of how you can use CPaaS to drive engagement for your business

Making RCS a Reality: Lessons from a Proof of Concept

Virginie Debris shares our experience in launching a Rich Communication Services (RCS) Proof of Concept (PoC) in Ukraine.

Revolutionizing your customer experience with RCS: deeper interactions and data

Rich Communication Services – the next-generation, media-enabled successor to SMS – is set to expand its coverage through 2020 and beyond, with 237 operators expected to have an active RCS service by the end of the year.

RCS Business Messaging and the new era of mobile marketing

Our world is increasingly digital and mobile. An estimated 5.1bn people own a mobile, and sophisticated smartphones account for 60% of these mobile connections. By 2025 this share will increase to 79% …

GMS’ Chief Product Officer Virginie Debris on the real value of RCS Business Messaging (RBM) for operators and enterprises

Active engagement may be the defining feature of RCS technology. What we are potentially looking at is not simply another channel, or an alternative to apps, but a completely new experience…

Making RCS messaging work: the architecture of RCS Business Messaging (RBM)

Take a look at the elements necessary to make A2P RCS – often called RCS Business Messaging (RBM) – a reality.

Is 2019 the Year of RCS (Rich Communication Services)?

Rich Communication Services have been “just around the corner” now for almost a decade. Will 2019 be the year RCS finally becomes a viable, mainstream messaging channel?

RCS For Mobile Operators: Increasing Revenue through Exploiting new Technologies

We look at some of the challenges and opportunities RCS presents to MNOs, and how GMS is preparing for the future of RCS services.

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