Retail Focus: Top SMS marketing strategies for Mcommerce

SMS is a powerful and invaluable tool for retail Mcommerce. Here are 5 SMS marketing strategies you can apply to your business to start seeing results today.

How to Improve SMS Delivery Rates

SMS is an incredibly powerful tool, with 98% being opened vs less than 20% of emails. But to be opened it’s got to be delivered, so how can you ensure your SMS messages aren’t lost in transit?

How Can CPaaS Drive Customer Engagement

CPaaS is beneficial for marketers for driving customer engagement. We’ve got five examples of how you can use CPaaS to drive engagement for your business

How SMS can help you re-connect with customers post-lockdown

When the possibility of live interaction with customers is minimal, correct communication comes to the fore. At GMS, we know how to use SMS and messengers as efficiently as possible and combine different channels for the best result.

When the time is ripe: How to schedule your mobile marketing campaign

Delivering your message to consumers when they need it the most is what defines a mobile marketing campaign’s success. Read about the best industry-specific practices and general scheduling tips in our blog:

How to tackle shopping cart abandonment

Know the benefits of all communication channels for dealing with the abandoned carts as there is no need to dwell on just one. You can combine different solutions and add fallback channels to your communication chain – only a multichannel strategy will be truly effective.

How SMS can power your multichannel marketing strategy

SMS messaging has many benefits and can take your marketing strategy to the next level when combined with other channels.

SMS marketing: Three tips to winning customer loyalty

Despite being around for a while, SMS is still a capable channel boasting lightning-fast delivery and impressive 98% open rates. GMS shows three ways in which SMS can help you improve brand loyalty this year

How are brands successfully communicating during quarantine?

We sincerely rejoice when GMS products help our customers keep in touch with their clients. And in this material, we want to share the stories and practical experience of three companies that have been able to successfully adapt their strategies during the enforced quarantine.

How to send bulk SMS messages with GMS

SMS messages have an open rate of 90% – which compares well with the 20% open rate of emails – and they have a response rate of 45%.

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