When the time is ripe: How to schedule your mobile marketing campaign


Delivering your message to consumers when they need it the most is what defines a mobile marketing campaign’s success. Read about the best industry-specific practices and general scheduling tips in our blog:

How to tackle shopping cart abandonment


Know the benefits of all communication channels for dealing with the abandoned carts as there is no need to dwell on just one. You can combine different solutions and add fallback channels to your communication chain – only a multichannel strategy will be truly effective.

How SMS can power your multichannel marketing strategy


SMS messaging has many benefits and can take your marketing strategy to the next level when combined with other channels.

How are brands successfully communicating during quarantine?


We sincerely rejoice when GMS products help our customers keep in touch with their clients. And in this material, we want to share the stories and practical experience of three companies that have been able to successfully adapt their strategies during the enforced quarantine.

How to send bulk SMS messages with GMS


SMS messages have an open rate of 90% – which compares well with the 20% open rate of emails – and they have a response rate of 45%.

Multichannel marketing: understanding your key mobile channels


The smartest and most successful marketers are replacing the ways of old with a cross-channel approach that primarily focuses on key mobile channels.

Reinvent your marketing strategy: 5 customer retention tips


A sound customer retention strategy is the primary solution to customer churn. GMS shares best practices on how to increase customer retention rates.

Global A2P SMS Market Size to Reach $70 billion by 2020


According to the report, global A2P SMS market was valued at around USD 55 billion in 2014 and is expected to reach USD 70 billion in 2020.

SMS Marketing: Dos and Don’ts


More than 90 percent of all text messages are opened and read within five minutes or less. And tons of small-business owners are ready to write their SMS success stories.

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