Harnessing Micro Moments in your SMS marketing

https://www.gms-worldwide.com/blog/harnessing-micro-moments-in-your-sms-marketing/

In 2007, Apple launched the first iPhone. While there were smartphones before it, the iPhone was the first truly smart device for the masses. The iPhone and the mobile web completely changed the business world, and in just a few short years, we reached the point where mobile browser usage was outstripping the desktop browser. […]

How multichannel engagement can help reduce churn in banking

https://www.gms-worldwide.com/blog/how-multichannel-engagement-can-help-reduce-churn-in-banking/

One of the hardest problems for a bank to address is churn, the failure to retain new customers. In banking, some new customers don’t even make it past the first 90 days….

The outlook for SMS messaging

https://www.gms-worldwide.com/blog/the-outlook-for-sms-messaging/

Read all about what GMS expert, Robert Rose, has to say about the past, present and future of Messaging.

Global A2P SMS Market Size to Reach $70 billion by 2020

https://www.gms-worldwide.com/blog/global-a2p-sms-market-size-70-billion-by-2020/

According to the report, global A2P SMS market was valued at around USD 55 billion in 2014 and is expected to reach USD 70 billion in 2020.

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