Essential Elements of an Excellent Chatbot – 7 tips & tricks

If you've got a chatbot running at your business or you're thinking of implementing one, then this article has got a few tips and tricks to make your chatbot implementation a successful...

24 Jun 2021 5 min read

Why In-App Stickers Should Be in Your Marketing Arsenal

A picture is worth a thousand words, but is a messaging sticker worth the investment to your brand? In this latest article we're talking all about stickers as a marketing tool...

17 Jun 2021 4 min read

SMS short codes and long numbers: What’s the best fit for your business?

GMS explains the difference between SMS short codes and long numbers and the nuances of using both number types in your campaigns

9 Jun 2021 5 min read

Monthly news roundup: May 2021

GMS shares a monthly news roundup to bring you up to speed with the latest developments in telecom, messaging, and mobile marketing.

28 May 2021 3 min read

Become your customer’s best friend with conversational commerce

Conversational commerce has been shown to increase conversion rates by up to 400%

28 May 2021 5 min read

How COMFY solved the “shopping cart abandonment” problem

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Personalising mobile messaging: Top tactics for customer conversion and retention

Why do all the experts call personalisation a trend that is here to stay, what are its benefits for consumers and brands, and how to use it properly? Let's figure it all out.

21 May 2021 6 min read

Fighting FluBot: A zero-tolerance strategy for MNOs

Smishing and other malware attacks can erode customer trust in SMS, and dampen A2P revenues for MNOs. Flubot is the latest menace to hit Europe, where attackers have amassed over...

17 May 2021 5 min read