The power of cooperation

Acting as a multichannel messaging platform and helping enterprises achieve their goals is an ideal way for MNOs to reinvigorate their messaging business.

25 Mar 2021 5 min read

Enhance your customer journey with Viber

How do you support your customers throughout their whole journey, providing a smooth experience? GMS explains how brands can support customers using Viber

23 Mar 2021 5 min read

The rise of mobile citizenship

Mobile devices & communications are vital in today's digital world, a fact which is increasingly evidenced in the way governments interact with their citizens.

11 Mar 2021 5 min read

How SMS can power your multichannel marketing strategy

SMS messaging has many benefits and can take your marketing strategy to the next level when combined with other channels.

5 Mar 2021 5 min read

SMS marketing: Three tips to winning customer loyalty

Despite being around for a while, SMS is still a capable channel boasting lightning-fast delivery and impressive 98% open rates. GMS shows three ways in which SMS can help you...

26 Feb 2021 3 min read

How COMFY solved the “shopping cart abandonment” problem

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A pocket guide to optimising your mobile networks

How do you effectively monetise your network traffic and secure your connections? The answer is rarely simple and involves many moving parts. In this article GMS reviews the most...

17 Feb 2021 2 min read

Industry outlook: A2P messaging market worth $72.8 billion by 2025

Over the next few years, certain markets and industry verticals will play a major role in the growth of the telecoms industry - driving traffic growth that will need careful management....

9 Feb 2021 3 min read