SS7 or SMPP? Sometimes the right protocol can make all the difference

Sometimes, the right tool can make all the difference. We’re not just talking about obvious distinctions, like trying to hammer a screw. The same principle applies to even quite...

5 May 2020 4 min read

Marketing in Times of Uncertainty

“Is it worth putting your marketing activities on hold in times like these?” This issue has become more relevant with the quarantine measures being introduced all around the...

15 Apr 2020 4 min read

Going viral: How to address the threat of SMS malware

We are increasingly seeing MNOs asking us if and how we can help them combat fraud and protect their subscribers against this particular threat. Fortunately, with the right tools...

13 Apr 2020 3 min read

How Viber stickers enable companies to reach and engage their customers

Customers today are far more savvy and ad-aware than they once were. At the same time, advertisers and marketers are increasingly aware of the problem of “ad fatigue” – the...

8 Apr 2020 4 min read

12 tips on marketing to different generations

Everyone knows that each generation is different from both the previous one and the one to follow. For marketers, understanding the difference between generations is necessary...

2 Apr 2020 8 min read

How COMFY solved the “shopping cart abandonment” problem

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Revolutionizing your customer experience with RCS: deeper interactions and data

Rich Communication Services – the next-generation, media-enabled successor to SMS – is set to expand its coverage through 2020 and beyond, with 237 operators expected to have...

31 Mar 2020 6 min read

Covid-19: Messaging, misinformation, and fake news

Covid-19, formerly referred to as coronavirus, has already caused a great deal of disruption. But another infection has been running in parallel, often exacerbating the problem:...

25 Mar 2020 4 min read