Making conversation – the future of business messaging

21st century engagement is all about real conversations. Find out what users want from their interactions with brands, and how they want to start them.

19 Oct 2020 4 min read

The anatomy of an RCS message

Rich Communication Services is more than just the sum of its parts. Here GMS looks at what makes RCS messages unique and what they can do.

28 Sep 2020 3 min read

SMS in 2020 – the A2P market and the year so far

GMS shares its insights into how A2P messaging has developed in 2020, when it has shown exceptional resiliance.

16 Sep 2020 4 min read

How to set up a Viber business account with GMS

A verified Viber business account is a vital tool that allows your brand to be more recognised by communicating via an official channel.

11 Sep 2020 3 min read

Maximising the potential of your network, part 3: prepare the best defence

To realise the maximum potential of their network MNOs must do more than deploy a firewall: they must also properly optimise it.

24 Aug 2020 3 min read

How COMFY solved the “shopping cart abandonment” problem

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Maximising the potential of your mobile network, part 2: survey the market

MNOs looking to get maximum potential out of their network need to critically assess the market conditions in which they find themselves.

14 Aug 2020 3 min read

Vine, Snapchat, TikTok: how short form videos became an important content format

GMS investigates how the short videos became one of the modern marketing staples

10 Aug 2020 6 min read