Today humans happily co-exist with multiple devices, platforms, and apps. The clever marketer adapts to change and embraces the opportunity of multichannel marketing.

Millennials are a unique segment. So how does one grab the attention of this important audience, in a world of short attention spans?

Volodymyr Khalaburskyi, Services & Projects Support Manager at GMS, gives us the lowdown on short codes: what it is and how to use it for your business.

While it is vital and important for marketers to stay abreast of trends, they do present a host of challenges as well. Read about some of the most significant ones.

Chatbots in retail can save you time and money. Learn about benefits and uses of bots for e-commerce and retail business.

With the opportunities for A2P becoming very clear, developing this is a high priority. Learn about three most significant threats to the A2P SMS business.