National chain of electronics and accessories stores
Improve conversion and cost-efficiency of promo campaigns.
Viber messaging and SMS were used in the sound marketing strategy. The interactives solution was commonly used in each campaign to attract potential customers.
Allo’s promo campaign conversion rates and subsequent sales increased by 22%. Contacts via mobile phone (OTT messengers and SMS) proved to be most efficient and cost-effective for different types of campaigns and promos.
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