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Allo

National chain of electronics and accessories stores

Goal

Improve conversion and cost-efficiency of promo campaigns.

Solution

Viber messaging and SMS were used in the sound marketing strategy. The interactives solution was commonly used in each campaign to attract potential customers.

22%

Allo’s promo campaign conversion rates and subsequent sales increased by 22%. Contacts via mobile phone (OTT messengers and SMS) proved to be most efficient and cost-effective for different types of campaigns and promos.

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