Allo
Allo’s promo campaign conversion rates and subsequent sales increased by 22%. Contacts via mobile phone (OTT messengers and SMS) proved to be most efficient and cost-effective for different types of campaigns and promos.
Established in 1998, Allo is a top supplier of communication technologies, portable audio/video products, and services in Ukraine.
Goal
Improve conversion and cost-efficiency of promo campaigns.
Solution
Viber messaging and SMS were used as part of a sound marketing strategy. Interactive solutions were used in each campaign to attract potential customers.
Impact
Allo’s promo campaign conversion rates and subsequent sales increased by 22%. Contacts via mobile phone (OTT messengers and SMS) proved to be most efficient and cost-effective for different types of campaigns and promos.