Allo

Allo’s promo campaign conversion rates and subsequent sales increased by 22%. Contacts via mobile phone (OTT messengers and SMS) proved to be most efficient and cost-effective for different types of campaigns and promos.

Allo

Ukraine

Established in 1998, Allo is a top supplier of communication technologies, portable audio/video products, and services in Ukraine.

Goal

Improve conversion and cost-efficiency of promo campaigns.

Solution

Viber messaging and SMS were used as part of a sound marketing strategy. Interactive solutions were used in each campaign to attract potential customers.

Impact

Allo’s promo campaign conversion rates and subsequent sales increased by 22%. Contacts via mobile phone (OTT messengers and SMS) proved to be most efficient and cost-effective for different types of campaigns and promos.

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