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Cases

Operators

2400%

Restricting spam and illegitimate traffic provided full visibility of the messaging volumes. Capital and operational costs reduction, combined with maximized A2P and P2P traffic monetization allowed the profits from messaging to increase by up to 2400% of incremental revenue growth.

946%

Operational costs were reduced. International P2P traffic became fully secured and transparent. Local A2P links were taken under control to enable maximum monetization of international A2P SMS traffic.

700%

International A2P and P2P traffic became protected and fully monetized. SMS business grew due to new types of traffic attracted to the now secured network.

1826%

GMS has helped TACOM achieve 100% monetization of International A2P traffic and reduction of operational costs previously inflated by grey route traffic termination. This allowed for 1826% growth in incremental revenue while keeping the market appealing to enterprises.

Subscriber loyalty improved due to spam reduction. Increased coverage included two-way traffic exchange with non-roaming destinations.

A2P and P2P traffic delivery have become transparent and secure, allowing for a significant incremental revenue growth.

Enterprises

3,48%

MAXICARD faced a challenging task: to win back “lost clients”. With the help of GMS, they managed to retrieve 3.48% of customers who had spent over 3 million UAH in the partners’ network.

10%

Viber service via GMS as an additional channel for abandoned cart recovery has increased the turnover by 10%. This is a significant figure when it comes to online sales.

10%

With the help of GMS, METRO’s promo campaign conversion rate doubled. For “Open doors” campaigns traffic to stores increased by 10%. In 2018, METRO plans to increase Viber traffic to up to 4 million Viber messages a month.

22%

Allo’s promo campaign conversion rates and subsequent sales increased by 22%. Contacts via mobile phone (OTT messengers and SMS) proved to be most efficient and cost-effective for different types of campaigns and promos.

2%

The response to Viber is 2% higher than in SMS.

Customer satisfaction rate has been increased using short number while the overall cost for customer’s notification decreased; SMS-verification allowed to effectively identify customers without having them take any extra steps; Viber allowed to improve marketing strategy by analyzing the insights from the conversion rates.

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