Why Viber Business Messages
With 60% of the world’s population currently owning a smartphone – a number expected to rise to 79% in 2025, it’s no wonder over-the-top (OTT) messengers like Viber are becoming more popular amongst enterprises and mobile advertisers
Viber Business Messages offer great responsiveness and engagement value, offering brands a range of advantages. With over 1 billion unique users worldwide, 70% of whom are between 18 and 35, the Viber app has great reach with a young audience. 22 million of those are in Ukraine, translating to 97% market penetration, making Viber a great way to reach your customers.
Viber Business Messages have several advantages over SMS. They can incorporate links and images to make messages more engaging, and each message can contain up to 1,000 characters (compared to SMS’ 160 per message). This makes them ideal for communicating important information to your customers in interactive and engaging ways.
GMS has worked with Rakuten Viber since 2015, combining our experience to deliver truly effective campaigns. Using our secure Hyber platform allows enterprises to combine Viber Business Messages with other channels, customize delivery settings and preferences, and generate statistics-rich reports to measure results.
Viber Business Messages are great for
- Two-way communication including notifications and alerts
- Eye-catching special offers, loyalty programs, and promotions
- Transactional messages: user authentications, delivering account information and reports
You can improve your communications with an official Viber business account. With clear branding, a dedicated “about” section, and links to drive people to your website, these accounts aren’t just about appearance – they also improve trust and transparency, providing an easy way for users to subscribe to or unsubscribe from receiving messages.
Your communication doesn’t have to be one-sided: You can receive responses from your customers and start off a dialogue, or make it straightforward and send one-way, “event-based” messages.
Improve your mobile marketing campaigns conversion
More engaging content means better conversion rates, and as a result Viber Business Messages offer substantial advantages over standard text messaging. Enhance your mobile multichannel marketing with GMS today.
Get StartedViber Coverage
1 billion
users in 193 countries
76%
penetration rate in CIS
Algeria, Tunisia, Ethiopia, Libya, South Africa Australia/NZ Russia, Ukraine, Hungary, Balkans Brazil, Mexico, Colombia Egypt, Turkey, Kuwait, Iraq US Philippines, Vietnam, Myanmar, Sri Lanka, India France, UK, Germany, Ireland, Benelux, Sweden
Benefits
With Viber Business Messages you can
- Communicate with an audience via a familiar channel
- Optimize your expenses
- Easy to integrate with your CRM
- Wide array of options to represent your brand
- Online analytics, letting you adjust the content and manage your campaigns
- Two-way communication
- Secure and reliable
Message formats
- One-way messaging: Customers receive messages from you without having the ability to reply.
- Two-way messaging: Customers can reply to your message and initiate a conversation with you. This enhances customer engagement.
- Deep links: Make it easy for your customers to reach you by putting a button with an active hidden link on your web or mobile site, enabling your customers to initiate Viber conversations directly from the website.
Message types
Transactional messages
- Individually relevant for a recipient
- Contains information (bank account balance, invoice number)
- Text only
Promotional messages
- Sent in bulk
- Contains marketing content (special offers, discounts)
- Contains text, image, action button
A crucial component in modern mobile marketing is multichannel: building engagement and brand loyalty over multiple touchpoints. GMS delivers turnkey solutions for your B2C communications needs, raising the efficiency of your interactions with customers.
To deliver the best quality of communications for any business’ needs, GMS created its multichannel messaging platform Hyber which allows you to use multiple communication channels with your audience simultaneously: push, messengers and SMS. It is a secure, reliable and cost-efficient platform that ensures faultless and timely message delivery.
Enhance your mobile multichannel marketing with GMS today.
Get StartedKey facts and features
Viber is one of the most popular instant messaging apps in the world, available on all major mobile devices and operating systems. With a free and secure connection, over 1 billion users worldwide communicate through high-quality audio and video calls, messaging, and much more. All Viber calls and chats are protected by built-in end-to-end encryption, so you can be sure that your conversations are always secure.
1bn
users in 193 countries
76%
penetration in CIS
TOP 10
one of the top 10 most popular apps
20+
messages sent per day per user
12
average launches per day
30%
of Viber users send stickers daily
45%
of Viber users make voice and video calls daily
50%
of Viber users share photos and videos daily
Connection
Free and highly secure connection, built in end-to-tend encryption.
Official partner of Rakuten Viber since 2015
We are proud of our partnership with Rakuten Viber and happy to develop and improve Viber services. Together we work on allowing brands to provide their customers with a personalized experience and drive business growth.
Let’s grow your business together
*Minimum volume – 50,000 Viber Business Messages per month
Why GMS
Coverage
Our network encompasses 900+ mobile operators, with over 240 directly connected to GMS, which grants instant message delivery to any place on Earth
Multichannel
GMS’ multichannel messaging platform grants you access to multiple communication channels, which can be used depending on your business needs
International recognition
GMS was the first SMS services provider in Ukraine and has grown to become a recognized international messaging provider
Global presence
GMS has six offices located all over the globe, and an HQ in Baar, Switzerland, meaning wherever you are, GMS is there for you
Security
GMS sets and follows high standards of security, recognized by ISO certifications
Success cases
More than 400 brands enhance their audience interaction with multichannel communications, voice and customer engagement tools from GMS