Why Viber Business Messages

With 60% of the world’s population currently owning a smartphone – a number expected to rise to 79% in 2025, it’s no wonder over-the-top (OTT) messengers like Viber are becoming more popular amongst enterprises and mobile advertisers 

Viber Business Messages offer great responsiveness and engagement value, offering brands a range of advantages. With over 1 billion unique users worldwide, 70% of whom are between 18 and 35, the Viber app has great reach with a young audience. 22 million of those are in Ukraine, translating to 97% market penetration, making Viber a great way to reach your customers.

Viber Business Messages have several advantages over SMS. They can incorporate links and images to make messages more engaging, and each message can contain up to 1,000 characters (compared to SMS’ 160 per message). This makes them ideal for communicating important information to your customers in interactive and engaging ways.

GMS has worked with Rakuten Viber since 2015, combining our experience to deliver truly effective campaigns. Using our secure Hyber platform allows enterprises to combine Viber Business Messages with other channels, customize delivery settings and preferences, and generate statistics-rich reports to measure results. 

Viber Business Messages are great for

• Two-way communication including notifications and alerts
• Eye-catching special offers, loyalty programs, and promotions
• Transactional messages: user authentications, delivering account information and reports

You can improve your communications with an official Viber business account. With clear branding, a dedicated “about” section, and links to drive people to your website, these accounts aren’t just about appearance – they also improve trust and transparency, providing an easy way for users to subscribe to or unsubscribe from receiving messages.

Your communication doesn’t have to be one-sided: You can receive responses from your customers and start off a dialogue, or make it straightforward and send one-way, “event-based” messages.

Improve your mobile marketing campaigns conversion

More engaging content means better conversion rates, and as a result Viber Business Messages offer substantial advantages over standard text messaging. Enhance your mobile multichannel marketing with GMS today.

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Benefits

With Viber Business Messages you can

• Communicate with an audience via a familiar channel
• Optimize your expenses
• Easy to integrate with your CRM
• Wide array of options to represent your brand
• Online analytics, letting you adjust the content and manage your campaigns
• Two-way communication
• Secure and reliable

Message formats

• One-way messaging: Customers receive messages from you without having the ability to reply.
• Two-way messaging: Customers can reply to your message and initiate a conversation with you. This enhances customer engagement.
• Deep links: Make it easy for your customers to reach you by putting a button with an active hidden link on your web or mobile site, enabling your customers to initiate Viber conversations directly from the website.

Message types

A crucial component in modern mobile marketing is multichannel: building engagement and brand loyalty over multiple touchpoints. GMS delivers turnkey solutions for your B2C communications needs, raising the efficiency of your interactions with customers.

To deliver the best quality of communications for any business’ needs, GMS created its multichannel messaging platform Hyber which allows you to use multiple communication channels with your audience simultaneously: push, messengers and SMS. It is a secure, reliable and cost-efficient platform that ensures faultless and timely message delivery.

Enhance your mobile multichannel marketing with GMS today.

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Why GMS

Coverage  

Our network encompasses 900+ mobile operators, with over 240 directly connected to GMS, which grants instant message delivery to any place on Earth

Multichannel

GMS’ multichannel messaging platform grants you access to multiple communication channels, which can be used depending on your business needs

International recognition

GMS was the first SMS services provider in Ukraine and has grown to become a recognized international messaging provider