Viber Business Messages

Richer, more interactive marketing messaging with Viber Business Messages

Make it personal with Viber! Go beyond traditional SMS. Begin a dialogue with your audience: interact with them and provide value to them in a native environment

Why Viber Business Messages

With 60% of the world’s population currently owning a smartphone – a number expected to rise to 79% in 2025, it’s no wonder over-the-top (OTT) messengers like Viber are becoming more popular amongst enterprises and mobile advertisers 

Viber Business Messages offer great responsiveness and engagement value, offering brands a range of advantages. With over 1 billion unique users worldwide, 70% of whom are between 18 and 35, the Viber app has great reach with a young audience. 22 million of those are in Ukraine, translating to 97% market penetration, making Viber a great way to reach your customers.

Viber Business Messages have several advantages over SMS. They can incorporate links and images to make messages more engaging, and each message can contain up to 1,000 characters (compared to SMS’ 160 per message). This makes them ideal for communicating important information to your customers in interactive and engaging ways.

GMS has worked with Rakuten Viber since 2015, combining our experience to deliver truly effective campaigns. Using our secure Hyber platform allows enterprises to combine Viber Business Messages with other channels, customize delivery settings and preferences, and generate statistics-rich reports to measure results. 

Viber Business Messages are great for
  • Two-way communication including notifications and alerts
  • Eye-catching special offers, loyalty programs, and promotions
  • Transactional messages: user authentications, delivering account information and reports

You can improve your communications with an official Viber business account. With clear branding, a dedicated “about” section, and links to drive people to your website, these accounts aren’t just about appearance – they also improve trust and transparency, providing an easy way for users to subscribe to or unsubscribe from receiving messages.

Your communication doesn’t have to be one-sided: You can receive responses from your customers and start off a dialogue, or make it straightforward and send one-way, “event-based” messages.

Improve your mobile marketing campaigns conversion

More engaging content means better conversion rates, and as a result Viber Business Messages offer substantial advantages over standard text messaging. Enhance your mobile multichannel marketing with GMS today.

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Viber Coverage

1 billion

users in 193 countries


penetration rate in CIS

Algeria, Tunisia, Ethiopia, Libya, South Africa Australia/NZ Russia, Ukraine, Hungary, Balkans Brazil, Mexico, Colombia Egypt, Turkey, Kuwait, Iraq US Philippines, Vietnam, Myanmar, Sri Lanka, India France, UK, Germany, Ireland, Benelux, Sweden


With Viber Business Messages you can

  • Communicate with an audience via a familiar channel
  • Optimize your expenses
  • Easy to integrate with your CRM
  • Wide array of options to represent your brand
  • Online analytics, letting you adjust the content and manage your campaigns
  • Two-way communication
  • Secure and reliable

Message formats
  • One-way messaging: Customers receive messages from you without having the ability to reply.
  • Two-way messaging: Customers can reply to your message and initiate a conversation with you. This enhances customer engagement.
  • Deep links: Make it easy for your customers to reach you by putting a button with an active hidden link on your web or mobile site, enabling your customers to initiate Viber conversations directly from the website.

Message types
Viber transactional messages | GMS - Rakuten Viber official partner
Transactional messages
  • Individually relevant for a recipient
  • Contains information (bank account balance, invoice number)
  • Text only
Viber promotional messages | GMS - Rakuten Viber official partner
Promotional messages
  • Sent in bulk
  • Contains marketing content (special offers, discounts)
  • Contains text, image, action button

A crucial component in modern mobile marketing is multichannel: building engagement and brand loyalty over multiple touchpoints. GMS delivers turnkey solutions for your B2C communications needs, raising the efficiency of your interactions with customers.

To deliver the best quality of communications for any business’ needs, GMS created its multichannel messaging platform Hyber which allows you to use multiple communication channels with your audience simultaneously: push, messengers and SMS. It is a secure, reliable and cost-efficient platform that ensures faultless and timely message delivery.

Enhance your mobile multichannel marketing with GMS today.

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Key facts and features

Viber is one of the most popular instant messaging apps in the world, available on all major mobile devices and operating systems. With a free and secure connection, over 1 billion users worldwide communicate through high-quality audio and video calls, messaging, and much more. All Viber calls and chats are protected by built-in end-to-end encryption, so you can be sure that your conversations are always secure. 


billion users in 193 countries


penetration in CIS

TOP 10

one of the top 10 most popular apps


messages sent per day per user


average launch per day


Viber users send stickers daily


Viber users make voice and video calls daily


Viber users share photos and videos daily


Free and highly secure connection, built in end-to-tend encryption.

Official partner of Rakuten Viber since 2015

We are proud of our partnership with Rakuten Viber and happy to develop and improve Viber services. Together we work on allowing brands to provide their customers with a personalized experience and drive business growth.



Our network encompasses 900+ mobile operators, with over 240 directly connected to GMS, which grants instant message delivery to any place on Earth


GMS’ multichannel messaging platform grants you access to multiple communication channels, which can be used depending on your business needs

International recognition

GMS was the first SMS services provider in Ukraine and has grown to become a recognized international messaging provider

Global presence  

GMS’ six offices are located all over the globe with its HQ in Baar, Switzerland, making it easy to cooperate with us regardless of your whereabouts


GMS sets and follows high standards of security, recognized by ISO certifications

Successful cases

More than 400 brands enhancing their audience interaction with multichannel communications, voice and customer engagement tools by GMS

Let’s grow your business together*

*Minimum volume – 50,000 Viber Business Messages per month